Health Bank one: Reimagined
Survey Research
We conducted three key areas of research to guide the design and development of our app: surveys, secondary research, and interviews.
Starting with the survey, our lead researcher designed a 50-question questionnaire completed by 97 women aged 40–60. The survey covered various topics—from general background information to specific questions about participants' health challenges and experiences with the healthcare system.
Some notable findings include:
- 67% of participants see more than one doctor regularly.
- 57% reported that health apps make managing their health slightly easier.
- 23% actively track their own or a family member’s health.
Secondary Research
After analyzing the survey results, our secondary researcher led a competitive analysis and gathered relevant articles and existing studies to deepen our understanding of the demographics and needs of midlife women. This research revealed several key insights:
- Midlife women are underserved in digital health.
Despite experiencing significant physical and mental health changes, women aged 40–60 often lack digital tools that address their unique needs. - Self-care must be flexible, realistic, and empowering.
Many women in this group are balancing careers, caregiving, and personal health challenges. Effective digital solutions must be simple, motivational, and seamlessly integrate into their daily routines. - Trust, usability, and encouragement drive engagement.
Clear design, secure data handling, and supportive features—like reminders and symptom tracking—can foster long-term user retention.
Interviews
To complete our research, we conducted one-on-one interviews with women within our target demographic to gather personal stories and first-hand perspectives on health and technology. Each team member interviewed one participant, resulting in five in-depth interviews. These conversations revealed recurring themes around usability, integration, and support in digital health tools.
Key Quotes:
- “I wish there was an easier way to enter stuff in, or remind me, or make it more fun.”
- “I’d like an app that shows me trends in my blood work over time... and gives me suggestions.”
- “I want everything in one place. I have different apps for medications, appointments, and my doctor’s notes, it's overwhelming.”
- “It would be great if my healthcare providers communicated with each other.”
- “I usually forget when I'm due for a screening or follow-up. If something could remind me, it would save me a lot of stress.”
Rebranding
Logo
Custom Assets
Custom Assets
Health Bank One’s original logo incorporated a medical plus sign but felt overly complex. We chose to simplify it, retaining the plus sign while integrating a fingerprint motif within it. Just as every fingerprint is unique, so is each person’s medical and family history, making this symbolism a meaningful and fitting choice
Custom Assets
Custom Assets
Custom Assets
One of Health Bank One’s standout features is its interactive CareBot AI, which lets users ask questions about their health or medical records and receive tailored recommendations. We aimed to give this experience a more fun and personable feel, leading to the creation of a more approachable, character-driven design.
Color Palette
Custom Assets
Color Palette
Health Bank One initially used shades of blue, but they were applied sparingly throughout the app. As we aimed to create a more vibrant, user-friendly experience with a greater use of color, we decided to brighten the palette and shift toward a more teal-toned blue.
Typography
Custom Assets
Color Palette
The existing font used by Health Bank One was nice. Still, during the rebranding and feature development process, we found that Montserrat aligned more closely with the direction of our updated design.